When the “little red light” went on… four times a show and sometimes three shows a day… I knew what that meant. Time to be “on” and time to deliver what we’d stirred up in a pre-show meeting about the day’s golf or the day’s sporting stories. It was time to "SELL."
|"Delivering" with Chamblee|
I’ll never forget the time I was called in hours earlier than scheduled... to fill in on show at the last minute. I was just off the golf course… and the show was in less than 90 minutes. That meant a real quick shower… a real quick drive in… and straight to the make-up room. Handed a “rundown” with no time to write a single script… I remember telling talented analyst and good friend Brandel Chamblee… “well, we won’t kill em’ with information today… but we sure can sell the entertainment value!” We had to SELL! And you know what… we had our best show of the week. All fun… kept it light and really sold what we had with personality (insert joke here) and energy. We still talk about that day. We "sold" that particular 30 minutes with everything we had.
In every job I’ve held during my career, I’ve held myself to four things.
* Give absolutely everything I had to the job
* Do it with passion and high energy
* Work to make a difference... not just work
* Sell the product well and trumpet successes
Our communications team at the LPGA hears me talk a lot about “merchandising.” Probably more than they’d like... but I think it’s important to work hard to deliver on key objectives or goals… and then work just as hard to showcase the successes we’ve achieved.
I don’t mean brag. I mean celebrate your victories (in our case media or tour driven) and let people know that making a difference is worthy of notice. Seeing big results, motivates. Positive metrics move people in a positive direction. Television networks "merchandise" improved ratings. Companies "merchandise" improved profits.
We spend quite a bit of time sorting through ideas and coming up with projects that we feel can make a difference for the LPGA. As the leader of our team, I think it’s important that everyone take “ownership” of certain areas of our media and communication efforts. That means stories to promote, events to promote, media groups to work for, and an overall platform to build and grow. And each staff meeting is a gathering of the team and a chance to look at our "scorecard" ... showcasing any key victories.
At the end of the year… my goal is that we cross off things we needed to do to be better, but also to celebrate bigger accomplishments that truly helped the overall business. After all, who isn’t asked for results on action items or key deliverables? And when we achieve something that people noticed... and amass a collection of successes... it's my belief that you then put it out there for people to rally around. It helps build momentum for your brand and creates "buy in" from others.
|If It's Made a Difference - Show It|
Imagine that a "little red light" goes on for your team. The stage is yours to achieve success. Now, ask yourself if YOU are working just as hard to merchandise your successes – especially those that make a difference for the collective good of your entire team.
Thought for the Day: What we do is very important. How we do what we do is even more important. Are you working to do something special?
Thanks as always for following this blog… and building the audience month by month by sharing with others. I welcome your thoughts and appreciate the comments… here and on Twitter. You can follow me @KraigKann