Sunday, June 24, 2012

COMMUNICATION: The MUST For Media Success - A "Message"

Seen somebody stumble over a tough media question recently?  Have you watched somebody who seems unprepared or struggles to sell their point?  Locker room or press room become a source of tension? Over the past 10 years I've become quite intrigued by the role of the media and the way athletes, executives and corporations use it in day-to-day operation.  I've been a part of - or worked closely with - the media for more than 25 years... but only recently have I focused more attention on those getting the questions. 

Some "get it" and some seem lost.

Let's face it... most folks find the media overbearing, intruding and a bit over-the-top.  Sensationalism has certainly found its place .... but in a world where even the smallest of quotes can be "over-hyped".... being sensational when the cameras or notepads come your way can do wonders for personal public relations and image.

Today's media is so much larger than it was 25 years ago, its hard to put it into context.  The truth of it is, its bigger and bolder that it was 5 years ago or even 5 months ago.

Today's business world rises and falls with the written and spoken word far more you may think.  And as I see it, if you're "rising"... you've found a way to win the game with the media.  And if you're business is "falling".... either you've missed a chance at pulling positive media coverage on your side, or you've simply missed out on a chance the media gave you to create positive buzz.

Either way... the media is an opportunity.  It's YOUR opportunity and if you want to create a bigger platform, or a bigger following or a bigger cash flow, you'd better find a way to be successful on stage or in front of the microphone.

The most important thing?  It's simple.  You'd better have a message.

Answer the following questions:

Who are you?
What do you stand for?
What are your goals?
How do you want to be recognized?
What do you want people to remember about you?

Each of those questions forces you to look at yourself or your company and figure out your personal or professional "brand."  And if you give it good thought, every media opportunity you get has a purpose.  Don't fool yourself, no matter what you do or who you work for, success means steering folks in your direction and creating a following.

Other things to know about the message itself....

* It needs to be clearly defined
* It needs to be repeatable
* It better be truthful

Lastly, whether you are delivering a speech or using PowerPoint... or standing in front of a reporter... make sure to create an impression.  What makes you different from the last person standing in front of an audience?  Is what you said something that creates a "call to action?"

Now, figure out what YOU stand for and give them something they'll remember.  That is your message.

* Need help shaping your message, sharpening your delivery and selling your brand?   "Have the Knowledge" 

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