Tiger's week at Firestone has created a full-blown media firestorm. Everybody's talking about it. He's hardly what he was. He's broken for sure and nobody - probably even Tiger has complete confidence this will turn around any time soon.
So.. exit Woods from contention... enter Mahan, O'Hair, Van Pelt and Overton into the spotlight.
That's right... these are now among the "go-to guys" on the American side. They'll get more questions now than they ever did before. They're playing the best and now they get a lions share of the media attention.
Pressure's on Tiger to turn it around? Not really at this point. The expectations are gone for 2010. Its all on the other guys to take advantage of a Tiger in turmoil.
So how do they handle the onslaught of questions about Woods? How prepared are they for extra attention on THEIR games with a Ryder Cup in the near future. The key is to "embrace" the microphones. Remember the days when Woods got all the air-time and all the questions. Now's the chance boys - have a game plan. Smile and make your sponsors proud. Tell YOUR story. Make an impact, define your reputation.
The PGA TOUR always says - these guys are good. Now we'll find out... with the media too.
HTK MEDIA - training for athletes, executives, teams.
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