Kann Advisory Group : Merry Christmas - Share Gifts, Don't Sell Them

Friday, December 24, 2010

Merry Christmas - Share Gifts, Don't Sell Them

Hi everyone... yes, it's been a while. No excuses will be made, but my mind and heart are in the right place. Lots of sports going on during this holiday season.

Pryor Salesman?

    But let's start with the latest debacle in college sports. THE Ohio State University in the media spotlight right now... and its not for the Sugar Bowl match-up with Arkansas. Apparently, some of the key Buckeyes went HOG WILD on a binge of some "re-gifting" to collect cash. And the quarterback Terrelle Pryor is among five team members who will now sit out the first five games of the 2011 season because of the trouble.
    Selling awards, gifts and apparel and receiving improper benefits is a no-no in the landscape of college football. And after a Southeastern Conference Dad was tossed around in the media like crumpled up gift-wrapping paper for potentially and allegedly "gift-wrapping" his Heisman Trophy son to powerhouse schools, this is not what the bowl season was looking for.
    This will not affect their participation in the January 4th Sugar Bowl... but its hardly a sweet bit of news to dance around during all the press-conferences in New Orleans. As I've said many times on this site, in talks through my HTK MEDIA company that trains athletes, coaches and executives to handle media opportunities, and to other corporate groups...... these types of stories don't go away quickly. The team is handled vary differently, covered differently and asked questions far away from the x's and o's. It's uncomfortable and these schools business defends on how kids and coaches handle the direct and indirect questions that clearly have a direct agenda.
    Heading to the draft some day... Terrelle needed a sack full of "Pryor" baggage like Santa Clause needs a subdivision full of log-burning chimneys on Christmas Eve. Good luck.... we'd love to help.

   On some other fronts: I've got some news to pass along.

Great Year for Kann with Rymer

* I have agreed on a new deal to work at Golf Channel in 2011. The role will remain the same, hosting Golf Central Pre-Post Game shows, play a role in the network's Live From platform and will serves as the host of the Grey Goose 19th Hole.. which will have an expanded panel this year each week. I'm very excited about it.

Kraig Kann... Hosting FB & Hoops

* In addition, I've made it a goal of mine to "spread wings" a bit and get back into some of the other sports that I've covered over 25 plus years of sports broadcasting. I've agreed to serve as Host for XOS Digital... which creates and delivers online and mobile serves for the SEC Conference, The Big East, PAC 10 and others. I'll be hosting reports on SEC Basketball and Football in 2011 on select days - around my Golf Channel responsibilities.

* And perhaps more exciting, my year long efforts with HTK MEDIA Sports Consulting and Media Training are paying off. After a year of making strong contacts and spreading our message, We've just inked agreements with a few new clients... and continue to work with folks we've helped this year.
*Point Across Media - we're partnering on projects in 2011, including a big golf venture that should
provide great benefit to all parties.

      *Golf Club of Tennessee - we're headed up to Nashville, TN in mid-January to work with the staff
        and give them a boost of energy in the media front. Better speaking, more dynamic instruction,
        branding concepts and creating a referral program that works.
      *Little Linksters, LLC - we're serving as a consultant to help grow this small venture with enormous
        potential into something that goes national.
      * KPJ Golf - Karen Palacios-Jansen is one of America's leading ladies in the teaching industry. She
       summoned HTK MEDIA to help take her to the next level on camera, delivering her instruction and
       becoming a better speaker and a difference-maker to key clients. Two days proved valuable and
        helped land her a spot among the 3 finalists for the Golf Channel's

Kraig Kann with Karen Palacios-Jansen

New Instructor Search.

* In addition, HTK MEDIA is hoping to continue working arrangements with key clients like Hilton Worldwide, Toyota, Mastercard, PGA TOUR Club and PGA TOUR Experiences, PGA Magazine and the PGA Sections around the country.

HTK MEDIA is engaged in talks with Universities like Mississippi State University, Tulane University, North Texas University to name a few. Delivering our message, and helping student-athletes, coaches and executives become more "media smart"
is a big initiative in 2011. And we're working toward relationships with Major League Baseball teams, NBA teams and future NFL stars who must succeed in combine interviews. And as the founder of HTK MEDIA, and current Managing Director, I can promise a collection of veteran broadcasters who will add to your program and your experience.

* A big thanks to a few of HTK MEDIA's corporate partners in 2010. Sprint, Bobby Chan Clothing, Uptime Techsultants, Websolvers, CSE Group and Allegra Marketing and Printing.

Yes, I have a message.

Speaking to many groups in 2010 has been extremely rewarding. And the goal is to reach a higher level.. touch and teach more people with our message and work harder to make every deal fair, and every relationship last.

Exciting new clients are about to come on board... it could be you! And look for HTK MEDIA's 2-day seminar in Orlando in February. IF you're an athlete looking to get more media savvy, or a PGA Professional looking to take your teaching to the next level... this will be for you. Promotion will come heavy on FACEBOOK, Twitter and this Blog. For more information... contact me through our website.

http://www.htknow.com/

I can't thank all of you enough for reading this blog with interest this year. And with big things on the horizon, I will keep you posted with news and opportunities for you to take part and take off in your line of work. HTK is about allowing you to grow by "Having the Knowledge."

Merry Christmas... Happy New Year.... and remember... giving feels a whole lot better than receiving!

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

I'm Glad to Have Helped