Two things to understand above all else in my opinion.
1. Social Media is supposed to be just that.... "social." Scroll through people's Twitter accounts and see how many people "post" or "re-tweet"... but never interact. How many post on Facebook but never comment or "like" any of their friend"s posts? Social media is about creating a following... or as the catch phrase goes .... a "tribe." You don't ... or won't grow by posting and hoping.
2. Social Media is supposed to be about providing "value." Look at your last 10 tweets or your last ten posts on Facebook and see what they are. What does it say about you? What might it add to others? If there's no real value... there's a good chance there's probably not going to be a real following.
Don't get me wrong... we all use Facebook to provide some personal moments or family pictures. We all use Twitter to talk about something we're passionate about. But if you're in the business of building a "brand"... take a closer look and see if there's a consistent pattern to your output.
Which brings me to another point. Social media provides a "platform" for growth - if you want it. If you don't... no worries ...but in this ever changing world of business through social media... you may become just another social address... and thus, just another bit of social "spam" to others.
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| Wie and Tseng: Twitter Congrats to Danica |
In my current communications role, I'm now helping oversee the LPGA's growth of social media. A huge challenge... or "opportunity" as I see it. Making sure we're continuing our path of growth in Facebook and Twitter will be the mission. And how can we get creative? Like finding common ground with a big story in sports... which happened when Danica Patrick earned the pole for the Daytona 500 and our players gave a "social salute" from our event in Thailand.
And I watch for things like - are we tweeting WITH people or AT people? Are we engaging our fan base and creating them to take action? Are we showcasing things that others will - not only find interesting, but also share with others to create a bigger "tribe" of followers. And, are we linking each of our social platforms to create one effective "network."
Like every company, we're constantly searching for new platforms and seeking unique ways to provide content of value... that makes people take notice.
Every person has a brand... every person has a chance to become a personal chief marketing officer. Ask yourself this.... what are YOU doing with your social media opportunity? It's right there in the palm of your hand!
I welcome your thoughts in the comments section, and thank you for reading along!
Thought of the Day: Everybody has a voice. Not everyone builds a platform to make an impact with it.
Follow me on Twitter @KraigKann
Follow LPGA @LPGA
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