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| Find a Way to Be Different |
It’s a cluttered world out there, with everyone who's in business or sports chasing positive press and media headlines and a “rightful place” among the competition.
So what’s a person to do? What’s a business to do?
First of all, I’m a believer that success and failure happen
before you even make the effort. The key
is the mindset.
Do you believe you have something that will be
attractive? Do you believe there will be
interest? Do you believe people will
talk about it after you’re done? If you don’t believe in your plan… don’t waste your
time. If you are afraid you’ll swing and
miss, don’t step to the plate.
Recently, we’ve
worked on two things – within LPGA communications - designed at having some fun and allowing
people to see us in a different light ... and as a part of the big sports landscape.
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| Wie and Tseng Support Danica |
The first was Danica Patrick’s landing spot on the pole for
the Daytona 500. I read in USA Today
that within eight days of earning the pole position.. she garnered 971 million
impressions on Twitter. That’s right…
MILLION. Our players showed their
support for this female trailblazer as well… and drew our own social media
boost in the process.
The second came in Phoenix at the RR Donnelley LPGA Founders
Cup… where we tapped into Major League Baseball for some golf-starved “names”
to compete in our pro-am and experience the tour and what the ladies have to
offer… up close. Current Texas Rangers
catcher A.J. Pierzynski, retired 2-time World Series winner Aaron Rowand, and
retired, now ESPN analyst John Kruk took part… and took notice of the LPGA
giving the tour a nice bit of media attention in the process.
Here’s a link to the "MLB Pro-Am Experience"
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| MLB meets the LPGA |
Getting media attention isn’t easy, and it certainly isn’t a
given. Three things I think are
important…
Think outside
the box – Not new. But by that I
mean don’t think about what’s been done.
Think about how you can take a new idea and sell it or an idea that’s
been used and bring it to another level.
After the pro-am… we brought the LPGA players and the MLB stars together
for a news conference which ultimately led to the media attention.
Promote
the idea in advance – There’s no reason to hope people will take
notice. If your idea is media worthy, go
ahead and set an expectation that it will deliver. Take a swing… hope for the home run and don’t
worry about some not sharing your excitement.
Those who do will ultimately be the torchbearers of your idea if it
turns out.
Merchandise the results – Good ideas and good media attention should be saved… and shared. When the event is over, did you re-promote? When the year is over do you have the results of the big events that made a difference saved somewhere to showcase?
Nothing is a given.
Many aside from you are trying to do things to get attention and
grow. Success is based on
opportunities. Making them happen – and
making an impact should be what drives you.
How are you thinking?
Thought of the Day: I
love the idea of creating ideas. The
challenge is making the most from the good ones.
Follow me on Twitter @KraigKann ... and share your opinions and experience as well
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