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| ANTICIPATE the Questions |
If there’s one word I’d
suggest to keep in mind when it comes to interviews… it’s “anticipate.” There’s nothing worse than being stumped and
it’s certainly not a good feeling to walk away feeling like you left a poor
impression.
I say it with regularity…
“before you go screaming for more media attention, or pouting about why you don’t
get more…. think about what you’ve done with your most recent opportunity.”
Preparation is darned
important. And while I’m not suggesting
you come across scripted or rehearsed, it sure does pay off to have an idea of
what you want to say or how you’ll react to questions that may be coming.
In spending time with athletes…
and now a lot of professional golfers… here are eight questions I toss their
way. These questions are for their own
private time. They are questions to
think about and questions that should help the way they shape their answers and
form a media game plan.
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| What Will YOU Say? |
* What are your goals - as an athlete or
player?
* What are your goals – as a person or
professional?
* What is the (your name) brand you’d
like to stand for?
* What do you most want people to know
about you?
* Are you open to the media or generally
closed off?
* Have you thought about how the media can
grow you?
* Is your league more than just a “playing
ground” and how
can you take advantage?
* Now, what's YOUR "media message?"
When it comes to interviews,
most people think only of the questions people ask of them. I would argue that the
most important questions are those we ask of ourselves.
Most don’t like to share
private goals, and I’m not suggesting you need to. But if you think about what it is you’d like
to accomplish professionally or personally… and have an answer… you’ll then be
able to think about how the media can help you get there.
There isn’t a company out
there that isn’t craving attention and the opportunity to share its story in
hopes of exposure and growth. Now it’s
time you do the same.
Thanks for following along as
this blog continues to grow. I welcome
your comments … post them below, share your stories, suggest topics. And you can also share your feedback by
following me on Twitter @KraigKann
Thought for the Day: Don’t
be quick to criticize the media. Think
instead about how it can help you, and how you can use every opportunity to
create more.
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