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| The First 10 Seconds is KEY |
If
you've been to one of my talks, you may remember a few things. You'll hear about the "red leaf." And you'll probably know about the
"watch."
When
you get a spare minute, look at
your watch ... but only for ten seconds. Really see how long it takes. Today's
world is all about it.
Ten
seconds.... about the time it takes to:
*
Read a tweet
*
Read a Facebook post
*
Like or dislike a song
*
Become captured by a TV channel
Those
are just a few things. Most importantly,
ten seconds is all it takes to make an impression.
One way or another, opinion is formed and
today - given that we are more easily distracted than ever - every ten seconds
counts if you are in the business of communication, media or presentation/public speaking.
Furthermore,
I would argue that our attention spans are only worth about 10 good minutes. Long enough to stay with a television
program, be dialed into somebody's presentation, or form an opinion on people
in a group social setting.
Ten
second impressions and ten minute attention spans put a lot of pressure on
people to deliver. Let's face it, we're all "sized up" pretty quickly
these days.
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| Be Dynamic, Engage to Win |
So
what does that mean when it comes to public speaking? It means you'd better be on your game from
the opening bell. NO time to waste. Grab their attention quickly with something
that makes people take notice.
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An engaging story
*
Joke (better be good)
*
Statistic with Wow Factor
There
isn't a presentation I make where I don't spend a majority of my time thinking
about the first impression. The first
words. The first bit of information. And the importance to "connect."
Time
today is expensive. Think about it and
don't go on the cheap.
Thanks
for reading this blog, sharing with others and sharing your comments either
here or directly on Twitter @KraigKann.
Thought
of the Day: Everyone gets distracted. So
change their environment and do something that makes them excited to focus.
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