Kann Advisory Group : Golf's Version of Rangers vs Giants

Wednesday, October 27, 2010

Golf's Version of Rangers vs Giants - Not Bad After All

First pitch of the World Series tonight! Not thrilled with the Texas Rangers vs San Francisco Giants? Wishing for the "big boy" NY Yankees and the Phillies? You'll probably also go nuts if we end up with Oregon vs Boise State or even.... gulp..... Boise State vs TCU.
As sports fans we're always forced to adjust our thinking about what's compelling and what's good aren't we? Ditto for the golf fans.

Jonathan Byrd's ace to win the Justin Timberlake Shriners Hospitals Open on Sunday in a playoff may... or may not... have been the greatest shot to ever to win a PGA TOUR event. But it sure wasn't bad given that "Yankee" Tiger and "Philly" Phil wouldn't sniff showing up at a Fall Series event ... even if the scent came straight from the United States Mint!

Appleby's 59 = Great Finish

This year... among other things in golf... we've had to "settle" for Rory McIlroy's Sunday 62 in Charlotte.... Bubba Watson's kick-in approach in the playoff at the Travelers... Stuart Appleby's "59" to win Greenbriar.... Matt Kuchar's super Sunday at the Barclays.... Rocco's win in a sea of dramatics at the McGladrey.... and now Byrd's hole-out-of-a-finish in Las Vegas.
In golf.... you can roll the dice every year wishing for Sundays filled with the Yankees vs Phillies. But when they don't come up at the table... and you have to settle..... the Giants and the Rangers aren't too bad after all - are they?

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

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