Truth be told, I've followed Fowler for a few years - much because of a tie-in with his agent group at Wasserman Media Group. They have a television branch and they have a golf division - and for good reason the golf division gets more attention that the media division. Trust you get my point. But I'll add this... Fowler has been handled well by a terrific team that really doesn't need to do much handling.
Since he got on tour... the only real criticism's have been over a lay-up shot he chose over the gambler-go-for-it attitude that most folks see as the norm, and an occasional hat-on-backwards in the clubhouse or in front of dignitaries. But he's learned on both accounts... and he's got a few million young women and boys who would come to his defense if he really needed it. Sunday in Charlotte, there was nothing to question. Playoff perfect - he pumped a big drive, hit a marvelous wedge and holed a birdie putt on the 18th hole to claim his first win. And its not like nobody thought it wasn't coming!
|2011 - Fowler Answers Questions with A Keen Eye on Audience|
|He knows how to work a room|
Finding his way on the PGA TOUR, I always found him a perfect young gentleman, respectful of the game and the folks that cover it. Adored by the fans and a guy who gives them everything he's got. I was - like most who covered the game - interested in seeing him compete at the highest level. And while he came out like a house on fire... he never seemed to lose his composure. In the fall series with a chance to win.... at Colonial with a chance to break 60... both opportunities didn't work out. But he never shied away from the hype or the big picture.
At the Zurich Classic in 2011, I served up a heavy dose of Fowler to the folks in corporate hospitality. To say they were engaged would be an understatement. To say he was engaged would be correct. The kid knows how to have fun. The kid certainly knows how to play. And he certainly knows how to showcase his brand and his message. Rickie is smart... a guy who surrounded himself with a good team of agents and friends... and who hasn't steered from what put him in the spotlight in the first place. Spend 18 holes watching him as a fan and you can't help but fall in love with the game just a little bit more. Spend 10-15 minutes with him off the course and I guarantee you'll spread the word and send more fans to his tee or fairway. Understated personality, big statement game - and just the right dose of flair and marketing savvy.
I wish him the best.... now that he's got his first win on the PGA TOUR, I'm ready for the floodgates to open. In a way, the fact that Tiger left town and left the door open for the likes of McIroy and Fowler was a nice television blessing. I'm guessing the ratings will prove it. What are your thoughts??? Always have an open ear and thanks for reading!