If life is truly about “leadership”… then isn’t successful
leadership built around a "following?"
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| Do You Have One? |
I believe it is.
Getting those around you to follow your lead is as important as what
you’re working to accomplish. Do something special and build a network of supporters following your efforts.
In social media… a “following” is everything. Today’s marketing is completely different in
all lines of work. Phone calls,
billboards and marketing kits are ancient efforts to create a dedicated client
base. Our goal at the LPGA is to enhance
our platform, grow our fan base and create a larger following. We’re no different than other businesses. Finding ways to be different... growing our network of supporters.
Today, if you don’t have a worthy communications message,
it’s probably just somebody’s spam. And
a worthy message must be communicated across new lines. Those who have something special to sell
aren’t always successful. Those who sell
themselves best are the ones who win.
Author Jeffrey Gitomer – “Social Boom” questions the
importance of money as the main source of being noticed. As
he says, the new currency is quickly becoming “attention” – and that alone is
what drives the majority of social media.
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| Jump on Board - It's Exploding |
To me, he’s right. Everyone wants attention for their successes and everyone who achieves success wants to build upon that and grow. To do that – you need people who follow your lead and those folks to spread the word about your success.
Here are 5 thoughts about social media to keep in mind if
you want to grow your following
1.
At its core, social media means “being social”… don’t tell people what you’re doing. Share what you’re doing; tell people about what you’re doing. There’s a difference
2.
Have a “value message.” If you don’t provide things people care about
or don’t share enough details about you or your cause, you’re nothing more than
spam and you certainly won't grow a following.
Value messages create interest and inspire people to go tell others.
3. Social media means sharing. And sharing involves a strong level of trust
and adds credibility to your brand if you’re taking it seriously. Share what you feel good about, and what you'll feel good about if it goes to multiple outlets.
4. If you’re working to create in individual brand,
identify what you are all about. Find
out and identify what makes you unique among the many others “sharing” in
social media. Then build upon what makes you special.
5. Social media takes work and a consistent
message. The more you offer, the more impactful the message. The less you
offer, the less likely anyone notices... and the less chance that anyone remembers it
was you as the communicantor.
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| Which One is for YOU? |
In short, those who reach success, create opportunities. Opportunities come from sharing what makes
you special. Sharing creates a
following. But as it grows, don’t slow
down. There are so many platforms out there. Figure out which one suits your strengths. Is it Tiwtter? YouTube? Facebook?
If you want to get noticed, be better at what you do than
others in your field and make sure your message is worth selling. The rest is all about the effort you put into
your social media “brand.”
Line of the Day: What
does your social media effort say about
you? Take time to figure that out. Once you do, you’ll be able to figure out
what it can do for you.
Follow me @KraigKann
For more:
@HTKmedia
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