|CN Tower - Toronto|
Maybe it’s because I really don’t have a choice but to accept it… but when I get asked about traveling quite a bit for my job, I always respond that “the best jobs I know these days require some traveling. “
Having said that… I guess my job would be better than most given the amount I’ve been on planes and in rental cars and hotels this year.
Pre-season trips to LPGA sites in Naples and New Jersey, Rochester, Waterloo, Toronto and Phoenix kicked things off in February with the goal of finding out how our tournaments are looking to grow their “big week” and showing how we hope to grow their media exposure. To me, those visits were the foundation for the year…. and some momentum for the goals we had in our LPGA communications department.
|LPGA Staff with Christopher McDonald, Cheech Marin|
After that… it was Spring Break with the family and some great friends in Cancun… and then back on “the road” with a trip to Hawaii, home for a few days and out to Mobile, Alabama.
With April behind, May brought a short trip to the World Golf Village and the Hall of Fame induction ceremony… followed by one of several “Media Day” appearances – this one at one of our flagship events.. the Wegmans LPGA Championship in Rochester… and then straight back to New Jersey for the LPGA’s Match Play event.
|Waterloo LPGA event with Kendall|
|Evian, France in July|
|Voodoo Donuts - Portland|
|On Stage in Oslo, Norway with Suzann Pettersen|
|Downtown Seoul, Korea|
You could say that things “slow down” in the fall…. just one major trip on my calendar as I ventured to Korea for the first time for our event there. To say that LPGA stars are a big deal in Asia would be an understatement of the highest order. To see Seoul in person was a great experience… beautiful city.
|Solheim Cup Event - Denver|
So why do I share this year-long itinerary? My hope is not to compare frequent flier miles, or compare passports in a game of “beat this.” In fact… while I’ve traveled more at the LPGA than I ever did at Golf Channel… I’ve actually been at far more family functions, kids sporting events and dinner’s with friends than ever before. That alone… is my greatest victory of the season. :)
|Radio Show in Vancouver|
This year, we’ve established growth in our tournament schedule (5 new events).. a rise in our television ratings (almost 40% over 2 years ago) and a growth in partnerships and sponsors. While that’s great… to me, the biggest thing about this job… and this tour… is the relationships built because of a great and growing product… and a commitment by all those at our tour, and those like Golf Channel, Rolex who showcase our brand…. and every tournament partner… to grow and create bigger awareness of the product.
|Promoting the LPGA Product|
Sunday night, I’ll fly to California to deliver a 1-hour talk to key executive folks from one of our biggest sponsors… and then head right to the airport for home. Is it worth it? No question…. and to me… the results of 2012 are all the proof I need. Happy Thanksgiving everyone!
Follow me @KraigKann
Follow LPGA @LPGA