The need to feel “connected.”: Everybody’s connected to a group. Everybody it seems has a the desire to build through social media – or at least wants it as a tool to feel connected. Media interviews have become a must to grow and spread the message. Reality shows are all the rage. What’s the key to success in all of these ventures? It’s the ability to allow people to see what’s real or a part of your world.
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For the most part, people want to connect with you or your company or your brand. Maybe they just want more about you. They want to believe what it is your saying or selling. But that means you can’t hold back when things get a bit sticky. And for real success, it means showing more than others when things are actually normal or comfortable.
Reality television is big because people identify with characters and situations and what they believe is authentic. Nobody likes a press conference with staged presenters and rehearsed delivery.
Want success today? As much as you can, keep it real… and be transparent. People will find you and your brand much more like
Thought of the Day – When it comes to communication, we only have so much time. So don’t hide. Deliver, convince and compete to win.
Thanks as always for following this blog … and sharing your thoughts. You can can subscribe via email… and I welcome your views on Twitter. Follow me @KraigKann