Monday, February 24, 2014

SOCIAL MEDIA: Stats, Strategy & The Term "Engagement"

Get People Attracted to Your Social Space
  Did you know that by 2017, more than 184 million people will be users of the social web?  Did you have any idea that there are 500 years worth of YouTube videos watched every day - just on Facebook.

    I didn't know either, until I attended a recent two-day workshop and conference on Public Relations, Media Relations and Social & Digital Media and presenters started shooting statistical data at us faster than most could get it on paper!

    Everyone loves to throw statistics around for impact ... and when it comes to growth in the social media space, the numbers can be eye-popping for sure.  Here are some that were shared at our conference - regarding Facebook alone...

            1.2 billion people on Facebook
            128 million in the United States alone
            18 million pages are vying for your attention all the time
            1500 stories are available for you to see - every time you log on

    The term that flies around today with so much intrigue is "branding."  It seems that everyone is focused on building one.  And in a competitive world of business, that won't be changing any time soon.  Also a popular line of thinking is that today's marketing really amounts to nothing more than "word of mouth" and referrals or "followers."
Build A Following with "Engagement"

    So... if building a "following" is so important, the question becomes how?  The answer - at least for me - is to engage and interact.  Get them talking with you and for you.

    Understanding the real value a follower can bring is difficult, but important.  As today, it is the customer who truly "engages" who is most likely to purchase or "refer."

Work To Go BEYOND The "Like"
So here's something to consider when it comes to building your following.  I'll use Facebook as the example.  Consider the value of a "like" versus the value of a "comment."  Clearly, one takes you to another level with the follower.

    If your goal is more followers, work hard to build engagement - because THAT is what creates conversation about you and your brand.  And THAT is what grows the following.  Show people you value them, show people you appreciate them and reward them with engagement if they're the ones spreading the word about you.  Good luck.

    As always, thanks for reading along and sharing this blog with others.  Comments are always welcome - also your ideas for future blog topics.  Follow me on Twitter @KraigKann

Thought for the Day: Success with today's Social & Digital Media comes down to the simple - yet challenging to achieve - quest to get more people talking about your brand.  So how hard are you working to give them something to talk about?  

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