Monday, July 21, 2014

PUBLIC SPEAKING: The Importance Of a First Connection


The First 10 Seconds is KEY
     If you've been to one of my talks, you may remember a few things.  You'll hear about the "red leaf."  And you'll probably know about the "watch."

     When you get a spare minute, look at your watch ... but only for ten seconds.  Really see how long it takes.  Today's world is all about it.

     Ten seconds....  about the time it takes to:

* Read a tweet
* Read a Facebook post
* Like or dislike a song
* Become captured by a TV channel

     Those are just a few things.  Most importantly, ten seconds is all it takes to make an impression.  

     One way or another, opinion is formed and today - given that we are more easily distracted than ever - every ten seconds counts if you are in the business of communication, media or presentation/public speaking.

     Furthermore, I would argue that our attention spans are only worth about 10 good minutes.  Long enough to stay with a television program, be dialed into somebody's presentation, or form an opinion on people in a group social setting.

     Ten second impressions and ten minute attention spans put a lot of pressure on people to deliver. Let's face it, we're all "sized up" pretty quickly these days. 
Be Dynamic, Engage to Win

     So what does that mean when it comes to public speaking?  It means you'd better be on your game from the opening bell.  NO time to waste.  Grab their attention quickly with something that makes people take notice.

* An engaging story
* Joke (better be good)
* Statistic with Wow Factor

     There isn't a presentation I make where I don't spend a majority of my time thinking about the first impression.  The first words.  The first bit of information.  And the importance to "connect." 

     Time today is expensive.  Think about it and don't go on the cheap.

Thanks for reading this blog, sharing with others and sharing your comments either here or directly on Twitter @KraigKann.

Thought of the Day: Everyone gets distracted.  So change their environment and do something that makes them excited to focus.