Kann Advisory Group : Bo Knows... But do we Know Bo?

Wednesday, September 22, 2010

Bo Knows... But do we Know Bo? - Plus.. Ryder Cup Uni's???

Early this week on Twitter... (PGA TOUR pro) Bo Van Pelt said he read that every hour... Walmart does 47 million dollars in sales. 47 million!!! Now, I didn't research it.. but let's say he's right.

Van Pelt is #30

   Ironically, Bo Van Pelt is 30th in the Fed Ex Cup points race.. and got the last spot in the Tour Championship this week at East Lake Golf Club in Atlanta. In the "Playoffs Handbook" I received... Van Pelt needs about 47 million scenarios to play out so he can win the Fed Ex Cup... which is probably ok since he hasn't won a tournament this year anyway.
   But, here's my question? If I gave you 1 hour and 47 million dollars for getting this right... could you name the 29 other players in the Tour Championship? I think I know the answer.
   This week.. there's no Tiger. Sooo... the PGA TOUR- with its television partners - has a big opportunity... and maybe an obligation.
   Promote the pro's... sell us on the names... show em' off... make em' bigger than life. Do something to make sure people know everyone in the field not named Phil.
   Hey, I'm not saying to make it an infomercial over a tournament.... but then again.... its not a bad idea.

USA... USA.... USA?????

* One other thing.... have you seen these uniforms the United States will wear for the upcoming Ryder Cup? I give up... I can't figure out where we're going with this. It sure isn't traditional... which is fine by me. But how about we at least keep the red, white and blue? I feel like our team will be flying over on the concord and headed straight for a Polo Match, followed by three hours in a "reading room" with cigars and small glasses of wine. Ascot anyone?

Really.... can you imagine if Boo Weekly or Jason Gore had made the team? Ryan Moore - sure. Davis Love III - ok. See the belt? Imagine Phil Mickelson in that... or Tiger Woods. Maybe the best thing that could happen is a bad rain storm in Wales that requires rain gear all week. Then again... I haven't seen those pictures yet!

One other thing... I really appreciate the support for this blog. The results are impressive... and I appreciate you following it.. and spreading the word. Comments are always welcome - let me know what you'd like me to talk about. Take care!

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

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