Kann Advisory Group : Tough to PRESS Tiger in Press Conferences

Wednesday, September 29, 2010

Tough to PRESS Tiger in Press Conferences - And Other Items of Note

As a member of the media for 25 years, golf specific for the last 16... I've been to... and seen my fair share of press conferences... and listened to my fair share of questions.
The collection offered to Tiger on Tuesday was dreadful..and so were the answers. When the best quote from Woods is "me too"... which was zinged at us after being reminded that Rory McIlroy wanted a piece of Tiger this week.... we've got a problem.

Revealing? No Thanks.

   This year on the course... his game's been out of control. But in the media room.. he's never out of control. Try as you might... but he won't bite. Want to make him look bad? Good luck. He did that to himself... so he's certainly not going to let the media add to it. Bottom line... Tiger plays the media game of dodge-ball better than anyone.
   So what's the point? The questions don't get the comments... the comments don't give us any insight. My point with the media group isn't that we don't know HOW to ask questions... its just that he doesn't give us any answers that are trustworthy or substantial. The Ryder Cup probably isn't the place to break new media center ground with Woods - after all, these guys are more secretive than the Pentagon about things that really shouldn't need to be so secretive.
   This game of "Tiger and Mice" has gotten old... it's not entertaining to watch. So here's my final question... who's worse in this? The people asking the questions... or the guy who's not answering them? That's for you to decide.

A few other things ....

* Did you see where Cal is dropping baseball (among 5 athletic teams) to help the school save money? According to the USA Today article... the cuts will save up to $4 million in the 2011-2012 school year. The number of athletic teams will drop from 29-24, 163 athletes will be affected and 13 full-time coaches. The Bears have made the College World Series 10 times. My take - ridiculous testament to the state of affairs in college athletics. College football coaches are making salaries above $2 million in many instances. College football is dominating the landscape - period. I get it... but there's got to be a way to keep other sports in place. When a PAC 10 baseball program goes away... we need to change things and do it quickly.

* The FedEx Cup Playoffs are over. LPGA ... tag, you're it! Seven events left on the schedule, five of them are overseas. Time for the ladies to make a splash. A fast finish would do the tour some good going into the off-season.

* Reds and Rays in the World Series perhaps? One team hasn't filled the playoff field in 15 years and they did it on a walk off home run. The Rays are going to the playoffs for the second time in three years... and the players are upset that the fans aren't walking in to the stadium. The Rays are a sad situation. So many reasons the fans don't show up... but St. Petersburg is filled with retirees on fixed incomes who don't want to stay up past 10pm.... and others don't want to travel across from Orlando during rush hour to get there by game time. Build a stadium on the east side of downtown Tampa and the whole thing changes.

* Brett Favre... talking about how he and his receivers are starting to get on the right page. Wasn't that supposed to take place at training camp? No complaints accepted from Favre. Everything on his terms doesn't always lead to a Super Bowl on his terms. Period.

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

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