Kann Advisory Group : PUBLIC SPEAKING: Why Delivery Beats Substance Every Time

Wednesday, June 19, 2013

PUBLIC SPEAKING: Why Delivery Beats Substance Every Time

The Sign of a Good Speech is WHAT?

I'd be willing to bet on it. You're gearing up for a speaking engagement or presentation and your focus is squarely on your material and your notes. You're asking yourself the following:

* What will I say?

* What do they need to know?

* How shall I arrange my notes?

* What will make them interested?

Yield for just a minute. All good ideas... but not what will ultimately leave a lasting impression. Don't get me wrong, I'm all for good material and a thorough presentation. But more often than not, it's not the message that leaves them talking ... its HOW you deliver it. Many get a stage. Not enough do something special with it. So think instead about the this:

* Delivery over Substance

* Presentation over Preparedness

* Powerful over PowerPoint

* Think Execution ... and Think Energy

Ask yourself this question as well. It has served me well in many talks - no matter how long or to what audience. What if I only had three minutes to talk? Would you prepare a long complicated outline? Would you organize notes? Or would you think about the clock?

There's Little Time to Make a BIG IMPACT

If you think about the clock, you realize you have little time to make a big impact. A two-minute drill in football requires precision and superb execution. If you're not special, you don't get the desired results. When contestants in a talent show get their turn, they have a precious dose of time to make it happen. They must be special and they must not wait to get the audience on their side.

I'll leave you with this. Imagine somebody in the kitchen cooking dinner and you are giving your speech in the room around the corner. How do you get the would be "chef" to come into your room and hear you out?

As a Speaker: PUMP UP THE VOLUME

Be dynamic. Show energy. Hit your key points with a more intense tone. And remember the old line... "its not so much what you say, but how you say it" that matters most.

Thanks for following me and sharing this blog with others. I'm always flattered when it shows up in somebodys blog post or linked on a twitter account - so thank you!

You can follow me on Twitter @KraigKann... and I welcome your comments on Twitter as well. I see them all... I value each of them.

Thought for the Day: It's not the size of the stage or the length of the speech. It's what you do with the stage, the time, and most importantly... how you sell the message.

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

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