Kann Advisory Group : COMMUNICATIONS: Bring Your Brand To LIFE

Thursday, December 8, 2016

COMMUNICATIONS: Bring Your Brand To LIFE

When it comes to success, if you want to be relevant in your business then you should make sure the goal is to do something relevant. Shake yourself to the professional core and figure out your beliefs and what you stand for. THAT is where the brand begins.

Everybody wants to be a part of something significant. And today, businesses and people are working like never before to promote their efforts and brands. And the way to do that is strategic communications. Here are three of the best ways to bring your brand to life.

VIDEO: In today’s world of content consumption, its video, video and video. It’s a way to share your value proposition and your story. Some statistics: 87% of online marketers use video content, one minute of video is estimated to equal to 1.8 million words, 90% of users say product videos are helpful in their decision process… and one-third of all online activity is spent using video. It’s not a way of the future. It’s here today and here to stay. Time to invest in video storytelling.

TEAM MESSAGING: It’s one thing for the chief spokesperson to share your message or the CEO. That is their job. But when everyone in an organization knows the message and shares it using their own social media platforms, that’s a whole new world of connection. If everyone in your company thinks of themselves as a Chief Marketing Officer and spokesperson of the brand, the reach is bigger and so is the brand.

Let People In to See Value

WINDOWS, NOT DOORS: Can people see inside your world? Or is it a closed shop? A degree of authenticity is huge for consumers looking to see what they are buying. Create value by letting them in as best you can. Tell them what your story is and let them see you at work. People want to feel connected. Find a way.

The key today is to offer up and not hold back. Taking control of content and pushing out your own story works far better than waiting for people to take notice and media to cover you. Don’t be scared to tell your story and work hard to find ways to connect. Your brand depends on it.

Thanks for reading this blog …. I hope you’ll share on your platform. Follow me @KraigKann and thanks for considering @KannAdvisory to help elevate your people, brands and events.

Thought for the Day: Developing a brand means defining its personality, sending a clear messaging and creating emotional connection.

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

I'm Glad to Have Helped